In commemoration of the Day of Justice, on Monday (Dec 8th), the Court of Justice of the State of Tocantins (TJTO) launched an institutional campaign aimed at strengthening the relationship between the Judiciary and the population. "Day of Justice - Present in your life every day -" is the motto of the advertising action that reproduces scenes from everyday life to highlight the most diverse situations in which Justice is present in the life of the citizen and the citizen of the state of Tocantins.
With the participation of influencer Alessandra Araújo from the state of Tocantins and actress Ana Kamila, three videos were produced in simple, popular and accessible language. The production deals with important issues, such as mediation and conciliation, violence against women and the functioning of the Judiciary.
To broaden the reach of the message to different audiences, the content is being shown on open TV, on Instagram - in colab with the influencer, and on the channel of the TJTO on YouTube.
“We tried to translate a little what is the Judiciary and its action. The idea is that people can see themselves in certain situations, that they identify with the cases portrayed; and, especially, that they know that they can count on Justice when they need it", said the Communication Director of the TJTO, Paula Bittencourt.
Production
The video series is starring influencer Alessandra Araújo, known as a "root blogger" for her authentic style of narrating rural daily life. Born in the district of Aparecida do Rio Negro, a municipality about 60 km from the city of Palmas, Alessandra recorded the contents on her farm, where she usually sets the productions that made her popular on social networks throughout the country and earned more than 3.5 million followers only on Instagram.
Episodes
In Episode 1, Alessandra counterattacks with Ana Kamila in a common situation where the cattle of the neighbor breaks the fence and destroys the cassava plantation. The character of Ana Kamila explains that she sought guidance and help at the Judicial Center for Conflict Resolution and Citizenship (Cejusc), in the Forum, and resolved the impasse.
Episode 2 addresses the protection of women. The character reports that she got a protective measure in the Justice of the state of Tocantins and feels safer. The narrative highlights the fact that the TJTO is very well placed in the national ranking of the National Council of Justice (CNJ), with an average deadline of only one day for granting protective measures.
In Episode 3, Alessandra Araújo explains, with simple language, how the Judiciary works. She cites counties, forums, performance of the judges and justices, in addition to the services available to society.
